ProCited is an AI Visibility consultancy specialising in AI Visibility Optimisation (AIVO), GEO, AEO, AI SEO and AI search.
We help people, businesses, brands, products and services identify the AI conversations and answers they want to become part of, understand their current AI Visibility, and strengthen the information and credible digital evidence that supports discovery, understanding, citation, comparison and recommendation.
What Is ProCited? has the full breakdown of the ProCited AIVO Method and how these services connect.
ProCited Services
ProCited is an AI Visibility consultancy specialising in AI Visibility Optimisation (AIVO), GEO, AEO, AI SEO and AI search.
AI Visibility Optimisation is ProCited’s broader approach. It brings together the principles of Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), AI SEO and AI search with clear first-party information, entity understanding, structured information, credible third-party echoes and digital evidence.
We help people, businesses, brands, products and services become part of the conversation AI is already having — and strengthen their opportunity to become part of relevant AI-generated answers.
ProCited offers five connected services that move from defining what you want to be known for and which conversations matter to strengthening and expanding the information and evidence that supports understanding, citation, comparison and recommendation.
How do AIVO, GEO, AEO, AI SEO and AI search fit together?
AIVO, GEO, AEO, AI SEO and AI search are closely related, but they describe different parts of the changing search and discovery environment.
At ProCited, AI Visibility Optimisation (AIVO) is the broader approach that brings them together.
AI Visibility Optimisation (AIVO)
AI Visibility Optimisation (AIVO) is the broader practice of strengthening how AI platforms discover, understand, describe, cite, compare and recommend people, businesses, brands, products and services.
AIVO looks beyond an individual webpage or search result.
It considers the overall information and evidence surrounding an entity — including its first-party voice, structured information, entity clarity, content, digital evidence and credible third-party echoes.
Generative Engine Optimisation (GEO)
Generative Engine Optimisation (GEO) focuses on improving visibility within answers generated by generative AI systems.
This includes strengthening the information and evidence that can help an entity become relevant when AI platforms generate explanations, comparisons, citations and recommendations.
Answer Engine Optimisation (AEO)
Answer Engine Optimisation (AEO) focuses on making information clear, structured and useful for systems that provide direct answers to questions.
This includes identifying the questions people ask and creating accurate, answer-ready information that makes the subject easier to retrieve, understand and use.
AI SEO
AI SEO is the application and evolution of search optimisation for an AI-driven search environment.
It builds on important SEO foundations such as discoverability, technical accessibility, content quality, relevance and clear site structure, while also considering how AI search systems understand entities, retrieve information and generate answers.
At ProCited, AI SEO is therefore not treated as a separate sixth service.
It is one of the disciplines that contributes to the broader AIVO approach.
AI search
AI search is the broader search and discovery environment in which AI systems interpret questions and generate answers, summaries, comparisons and recommendations.
Instead of simply returning a list of webpages, AI search can combine information from different sources and present a generated response directly to the user.
This changes the visibility opportunity.
The objective is no longer only to have a webpage that can be found.
It is also to provide clear, relevant and credible information that can help a person, business, brand, product or service become part of the generated answer.
How ProCited brings them together
ProCited brings these areas together through AI Visibility Optimisation (AIVO).
The ProCited approach combines:
- Generative Engine Optimisation (GEO)
- Answer Engine Optimisation (AEO)
- AI SEO
- AI search
- clear first-party voice
- credible third-party echoes
- entity understanding
- structured information
- answer-ready content
- digital evidence
They are not treated as isolated tactics.
They work together to strengthen the opportunity for people, businesses, brands, products and services to become part of relevant AI conversations and answers.
AI Visibility Strategy Session
The AI Visibility Strategy Session defines what you want to be known for and which AI conversations matter.
This focused session helps ProCited understand what you do, who you want to reach and where you want to appear in relevant AI conversations.
We discuss:
- What you want to be known for
- Who you want to reach
- Which products or services matter most
- Which customer needs or problems you are relevant to
- Which competitors you want to be compared with
- Which questions, comparisons and recommendations matter
- What success should look like
What you receive
A clear definition of what you want to achieve through AI Visibility and which areas should be explored, assessed and developed next.
The Strategy Session ensures that the work begins with a clear objective.
AI Visibility Audit
Understand your current digital voice.
We don't measure your website. We model AI's current belief about you.
The AI Visibility Audit establishes where you are now by reviewing the clarity and strength of your existing digital voice.
The main focus of the Audit is your current website, content, social profiles and core information.
ProCited examines what information already exists, how clearly it explains who or what you are and where important gaps, inconsistencies or opportunities may exist.
The Audit may also include a selection of standard prompts to provide a snapshot of how AI currently understands and represents you.
The Audit may examine:
- Whether your website clearly explains who or what you are
- Whether your main products or services are properly defined
- Whether it is clear who you serve
- Whether your locations or markets are accurately explained
- Which important website pages already exist
- Which important pages or information are missing
- Whether your content answers genuine customer questions
- Whether structured data accurately represents and supports the visible content and approved information
- Whether important facts are clear, accurate and consistent
- Whether useful evidence, examples and supporting information are included
- Whether related people, businesses, brands, products and services are clearly connected
- Whether important information is easy to find and understand
- Whether your social profiles support the same underlying information
- Whether your website and social profiles contain conflicting or outdated information
- How selected AI platforms currently describe or represent you through standard prompts
What you receive
A clear assessment of your current digital voice, including what is already working, what is missing or unclear and what needs to be strengthened.
The Audit provides the starting point for the AI Conversation Strategy.
AI Conversation Strategy
The AI Conversation Strategy identifies the questions, comparisons, explanations and recommendations you should become part of — and the answers you need to support them.
The Strategy connects what you want to achieve with what the Audit has found.
It determines what you need to say, what you need to prove and what information should be reinforced across your website and the wider web.
The Strategy identifies:
- The questions your customers are asking
- The questions you should be answering
- The subjects you want to be known for
- The customer needs and problems you are relevant to
- The recommendations you want to appear in
- The comparisons in which you should be considered
- The facts, expertise and evidence AI needs to understand
- The strongest answer you should provide for each important question
- Which information should appear on your own website
- Which information should be reinforced by credible third-party sources
- Which gaps or inconsistencies should be addressed first
- Which conversations offer the strongest opportunities
What you receive
A clear AI Conversation Strategy showing the questions and conversations you should focus on, the answers you need to provide and the evidence required to support them.
This becomes the plan for the Voice and Echo Creation work.
Voice and Echo Creation
Voice and Echo Creation strengthens what you say about yourself and develops credible signals that reinforce it across the wider web.
Your website provides your original voice. Before that voice can be reinforced elsewhere, it must clearly explain who or what you are, what you offer, who you serve and why you are relevant.
ProCited therefore strengthens the original voice where required and creates or develops the legitimate echoes that support it.
Strengthening the voice may include:
- Improving important website pages
- Creating missing service, product or profile pages
- Developing clear answers to important customer questions
- Creating FAQs and supporting content
- Creating, correcting or improving structured data so that it matches the visible content and approved information
- Clarifying person, business, brand, product or service information
- Connecting related people, brands, products, services and locations
- Correcting inconsistent or outdated information
- Strengthening the evidence behind important claims
Creating and strengthening echoes may include:
- Industry articles
- Expert contributions
- Business and professional profiles
- Relevant directory listings
- Partner and association pages
- Comparison and recommendation opportunities
- Media and publication opportunities
- Supporting third-party content
- Interviews and podcasts
- Expert commentary
- Founder or specialist profiles
- Product, service or app listings
- Accurate third-party information
- Corrections to inconsistent external information
What you receive
A stronger original voice and new or improved online echoes that reinforce what you want to be known for.
The objective is not identical wording across every source. It is consistent meaning supported by diverse, credible and correctly connected evidence.
Ongoing Echo Growth
Ongoing Echo Growth expands, updates and strengthens your voice and echoes as questions, competitors, information, sources and AI answers change.
AI Visibility develops over time. New customer questions emerge, new opportunities appear, information becomes outdated and competitors become associated with different subjects and recommendations.
Ongoing Echo Growth continues implementing and expanding the AI Conversation Strategy each month.
Monthly work may include:
- Creating new third-party content and mentions
- Expanding into new questions and AI conversations
- Strengthening subjects where the available evidence remains weak
- Updating website content, profiles and core information
- Developing additional answers, FAQs and supporting content
- Finding new publication, directory and contribution opportunities
- Strengthening or correcting existing echoes
- Checking what selected AI platforms currently say
- Reviewing which competitors are appearing
- Identifying new sources influencing AI answers
- Correcting outdated, inaccurate or inconsistent information
- Reviewing whether existing content and echoes still support the agreed strategy
- Reporting what was completed and what should happen next
What you receive
A continuing programme of practical work designed to expand the number, relevance and strength of the signals supporting you.
The purpose is not simply to maintain what already exists. It is to help you become part of more relevant questions, comparisons, explanations, recommendations and AI-generated answers over time.
How the five services work together
ProCited’s five services form a connected AI Visibility process rather than separate optimisation tactics.
The process moves from defining the understanding and conversations that matter, to assessing the current position, developing the strategy, strengthening the voice and credible echoes, and continuing to expand that evidence over time.
- AI Visibility Strategy Session: Defines what you want to be known for and which AI conversations and answers matter.
- AI Visibility Audit: Establishes where you are now by reviewing your website, content, structured information, profiles, digital evidence and selected AI-generated answers.
- AI Conversation Strategy: Determines which questions, comparisons, explanations and recommendations you should become part of and what information and evidence are needed.
- Voice and Echo Creation: Strengthens your first-party voice and develops credible third-party echoes that reinforce what you want to be known for.
- Ongoing Echo Growth: Continues expanding, updating and strengthening your information and credible echoes as questions, competitors, sources and AI-generated answers change.
Together, these services apply the broader ProCited AIVO approach across GEO, AEO, AI SEO and AI search to help you become part of the conversation AI is already having — and part of the relevant answers those conversations produce.
Where should you start?
In most cases, the first step is an AI Visibility Strategy Session.
The session defines what you want to be known for, who you want to reach and which questions, comparisons, recommendations and AI-generated answers matter before ProCited assesses your current position and develops the strategy.
Questions About ProCited’s AI Visibility Services
How can ProCited help me appear in AI-generated answers?
ProCited helps strengthen your opportunity to appear in AI-generated answers by identifying the relevant questions and conversations, assessing how AI currently understands you, and improving the information and credible evidence that supports your inclusion.
ProCited’s services are guided by The ProCited Echo Principle™, which explains the relationship between your first-party voice, the credible third-party echoes surrounding it and the confidence AI systems may form from that combined evidence.
ProCited identifies the questions, comparisons, explanations and recommendations in which you want to appear, assesses what AI can currently discover and understand, and determines what information and supporting evidence need to be strengthened.
The work may involve improving your website and structured information, developing clearer answers, strengthening profiles and listings, and creating or improving credible third-party content that reinforces what you want to be known for.
How do I know whether AI currently understands me correctly?
ProCited uses its AI Visibility Audit to assess how clearly and consistently you are represented through your website, content, structured data, social profiles, core information and selected AI-generated answers.
The Audit identifies missing information, inconsistent facts, unclear service or product descriptions, weak entity connections and differences between what you say and how AI currently represents you.
You receive a clear assessment of what is already working, what is missing or unclear and what needs to be strengthened.
Which AI questions should I be appearing in?
ProCited uses its AI Conversation Strategy to identify the questions, comparisons, explanations and recommendations that matter most to your audience and your objectives.
These may include questions about the problems you solve, the people you serve, the products or services you offer, how you compare with alternatives and when someone should consider or recommend you.
The Strategy determines which conversations offer the strongest opportunities, what your answers should say and what evidence is needed to support your inclusion.
Is AI Visibility Optimisation different from traditional SEO?
Yes. ProCited treats AI Visibility Optimisation and traditional SEO as related but different areas of work.
SEO primarily focuses on helping webpages rank and attract visits through search engines.
AI Visibility Optimisation also focuses on whether AI systems can recognise the entity behind those pages, understand what it offers and use credible information when generating answers, comparisons and recommendations.
Strong SEO can support AI Visibility, but ranking well in search results does not automatically mean that AI systems will understand, mention, cite or recommend you correctly.
Will I need to rebuild my website or create a large amount of new content?
No. You do not necessarily need to rebuild your website or create a large amount of new content.
ProCited assesses what you already have before recommending major changes.
In many cases, the first improvements involve clarifying existing pages, correcting inconsistent information, improving important answers, strengthening structured data and connecting related people, products, services, brands and locations more clearly.
Where genuine gaps exist, Voice and Echo Creation may include new pages, FAQs, profiles, listings, articles or other supporting content.
Every recommendation should address a specific information, conversation or evidence gap.
Which AI platforms does ProCited help clients become visible in?
ProCited strengthens the underlying information and digital evidence that may support visibility across major AI assistants, answer engines and generative-search platforms.
This can include ChatGPT, Google AI Overviews, Gemini, Claude, Microsoft Copilot and Perplexity, as well as other platforms that generate answers, comparisons, summaries and recommendations.
ProCited does not optimise for one isolated platform.
Its broader AI Visibility approach is intended to make people, businesses, brands, products and services clearer, more consistent and better supported across the digital sources that different AI systems may discover and use.
How long does it take to improve AI Visibility?
The time required to improve AI Visibility varies depending on your current information, the gaps that need to be addressed, the competitiveness of the conversations you are targeting and how quickly relevant third-party sources update.
Some website and profile improvements can be implemented relatively quickly.
Building stronger third-party evidence and becoming associated with competitive questions, comparisons and recommendations generally takes longer.
This is why Ongoing Echo Growth continues strengthening and expanding the work over time.
Can ProCited guarantee that AI platforms will mention, cite or recommend me?
No. ProCited cannot guarantee that a particular AI platform will mention, cite or recommend you in a specific answer.
The Echo Principle™ explains how a clear first-party voice and credible third-party echoes can provide stronger, more consistent evidence for AI systems.
It does not claim that ProCited can control an AI platform or force a particular result.
AI answers can vary according to the platform, model, prompt, location, available sources and date of testing.
ProCited’s role is to strengthen the conditions that support accurate recognition, understanding, citation and recommendation, subject to the limitations explained in the ProCited Terms of Use.
What is AI SEO and how does it fit with AIVO, GEO and AEO?
AI SEO is the application and evolution of search optimisation for an AI-driven search environment, and ProCited treats it as one of the disciplines within the broader AI Visibility Optimisation (AIVO) approach.
Traditional SEO foundations such as technical accessibility, discoverability, useful content, relevance and clear website structure continue to matter.
AI SEO also considers how AI-driven search systems recognise entities, retrieve information, interpret relationships and use information when generating answers.
Generative Engine Optimisation (GEO) places greater emphasis on visibility within generative AI responses, while Answer Engine Optimisation (AEO) places greater emphasis on clear, structured and answer-ready information.
AIVO brings these related areas together with entity understanding, first-party voice, credible third-party echoes, structured information and digital evidence.
AI SEO is therefore part of the ProCited methodology, not a sixth ProCited service.