ProCited is an AI Visibility consultancy specialising in AI Visibility Optimisation (AIVO), including the work commonly described as Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO).
We help people, businesses, brands, products and services decide which AI conversations they want to be part of, understand how AI currently sees them, and create the trusted online echoes that support recognition, citation and recommendation.
ProCited Services
ProCited is an AI Visibility consultancy specialising in AI Visibility Optimisation (AIVO)—our broader term for the work commonly described as Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO).
We help people, businesses, brands, products and services become part of the conversations AI is already having.
ProCited offers five connected services that move from defining what you want to be known for to strengthening and expanding the evidence that supports recognition and recommendation.
AI Visibility Strategy Session
The AI Visibility Strategy Session defines what you want to be known for and which AI conversations matter.
This focused session helps ProCited understand what you do, who you want to reach and where you want to appear in relevant AI conversations.
We discuss:
- What you want to be known for
- Who you want to reach
- Which products or services matter most
- Which customer needs or problems you are relevant to
- Which competitors you want to be compared with
- Which questions, comparisons and recommendations matter
- What success should look like
What you receive
A clear definition of what you want to achieve through AI Visibility and which areas should be explored, assessed and developed next.
The Strategy Session ensures that the work begins with a clear objective.
AI Visibility Audit
The AI Visibility Audit establishes where you are now by reviewing the clarity and strength of your existing digital voice.
The main focus of the Audit is your current website, content, social profiles and core business information.
ProCited examines what information already exists, how clearly it explains who or what you are and where important gaps, inconsistencies or opportunities may exist.
The Audit may also include a selection of standard prompts to provide a snapshot of how AI currently understands and represents you.
The Audit may examine:
- Whether your website clearly explains who or what you are
- Whether your main products or services are properly defined
- Whether it is clear who you serve
- Whether your locations or markets are accurately explained
- Which important website pages already exist
- Which important pages or information are missing
- Whether your content answers genuine customer questions
- Whether important facts are clear, accurate and consistent
- Whether useful evidence, examples and supporting information are included
- Whether related people, businesses, brands, products and services are clearly connected
- Whether important information is easy to find and understand
- Whether your social profiles support the same underlying information
- Whether your website and social profiles contain conflicting or outdated information
- How selected AI platforms currently describe or represent you through standard prompts
What you receive
A clear assessment of your current digital voice, including what is already working, what is missing or unclear and what needs to be strengthened.
The Audit provides the starting point for the AI Conversation Strategy.
AI Conversation Strategy
The AI Conversation Strategy identifies the questions, comparisons and recommendations you should become part of.
The Strategy connects what you want to achieve with what the Audit has found.
It determines what you need to say, what you need to prove and what information should be reinforced across your website and the wider web.
The Strategy identifies:
- The questions your customers are asking
- The questions you should be answering
- The subjects you want to be known for
- The customer needs and problems you are relevant to
- The recommendations you want to appear in
- The comparisons in which you should be considered
- The facts, expertise and evidence AI needs to understand
- The strongest answer you should provide for each important question
- Which information should appear on your own website
- Which information should be reinforced by independent sources
- Which gaps or inconsistencies should be addressed first
- Which conversations offer the strongest opportunities
What you receive
A clear AI Conversation Strategy showing the questions and conversations you should focus on, the answers you need to provide and the evidence required to support them.
This becomes the plan for the Voice and Echo Creation work.
Voice and Echo Creation
Voice and Echo Creation strengthens what you say about yourself and develops credible signals that reinforce it across the wider web.
Your website provides your original voice. Before that voice can be reinforced elsewhere, it must clearly explain who or what you are, what you offer, who you serve and why you are relevant.
ProCited therefore strengthens the original voice where required and creates or develops the legitimate echoes that support it.
Strengthening the voice may include:
- Improving important website pages
- Creating missing service, product or profile pages
- Developing clear answers to important customer questions
- Creating FAQs and supporting content
- Clarifying business, brand, product or service information
- Connecting related people, brands, products, services and locations
- Correcting inconsistent or outdated information
- Strengthening the evidence behind important claims
Creating and strengthening echoes may include:
- Industry articles
- Expert contributions
- Business and professional profiles
- Relevant directory listings
- Partner and association pages
- Comparison and recommendation opportunities
- Media and publication opportunities
- Supporting third-party content
- Interviews and podcasts
- Expert commentary
- Founder or specialist profiles
- Product, service or app listings
- Accurate third-party information
- Corrections to inconsistent external information
What you receive
A stronger original voice and new or improved online echoes that reinforce what you want to be known for.
The objective is not identical wording across every source. It is consistent meaning supported by diverse, credible and correctly connected evidence.
Ongoing Echo Growth
Ongoing Echo Growth expands, updates and strengthens your voice and echoes as questions, competitors, information, sources and AI answers change.
AI Visibility develops over time. New customer questions emerge, new opportunities appear, information becomes outdated and competitors become associated with different subjects and recommendations.
Ongoing Echo Growth continues implementing and expanding the AI Conversation Strategy each month.
Monthly work may include:
- Creating new third-party content and mentions
- Expanding into new questions and AI conversations
- Strengthening subjects where the available evidence remains weak
- Updating website content, profiles and business information
- Developing additional answers, FAQs and supporting content
- Finding new publication, directory and contribution opportunities
- Strengthening or correcting existing echoes
- Checking what selected AI platforms currently say
- Reviewing which competitors are appearing
- Identifying new sources influencing AI answers
- Correcting outdated, inaccurate or inconsistent information
- Reviewing whether existing content and echoes still support the agreed strategy
- Reporting what was completed and what should happen next
What you receive
A continuing programme of practical work designed to expand the number, relevance and strength of the signals supporting you.
The purpose is not simply to maintain what already exists. It is to help you become part of more relevant questions, comparisons and recommendations over time.
How the five services work together
- AI Visibility Strategy Session: Defines what you want to be known for and which AI conversations matter.
- AI Visibility Audit: Establishes where you are now by reviewing your website, content, social profiles and current digital voice.
- AI Conversation Strategy: Determines which questions, comparisons and recommendations you should become part of and what evidence is needed.
- Voice and Echo Creation: Strengthens your original voice and develops credible echoes that reinforce it across the wider web.
- Ongoing Echo Growth: Continues expanding, updating and strengthening those signals over time.
Together, these services help you move from deciding what you want to be known for to creating the clear, consistent and credible digital evidence needed to become part of the conversation AI is already having.
Where should you start?
In most cases, the first step is an AI Visibility Strategy Session.
The session helps define what you want to be known for, who you want to reach and which AI conversations matter, before ProCited assesses your current position and develops the strategy.
Questions About Our Services.
Do I need to start with all five services, or can I choose just one?
No single service has to work in isolation, but ProCited generally recommends starting with an AI Visibility Strategy Session.
This session defines what you want to be known for, who you want to reach and which AI conversations matter, so every service that follows builds on a clear foundation rather than guesswork.
What's the difference between the AI Visibility Strategy Session and the AI Visibility Audit?
The AI Visibility Strategy Session focuses on the future: it defines what you want to be known for and which AI conversations matter to your business.
The AI Visibility Audit focuses on the present: it establishes where you currently stand by reviewing your website, content, social profiles and existing digital voice.
Together, they show both the destination and the starting point.
How is AI Conversation Strategy different from traditional keyword research?
Traditional keyword research focuses on the words people type into a search box.
AI Conversation Strategy focuses on the actual questions, comparisons and recommendations AI platforms are already generating around your industry, and determines what evidence your business needs to become part of those conversations.
What does Voice and Echo Creation actually produce?
Voice and Echo Creation strengthens your original voice, the content and information that comes directly from your business, and develops credible echoes that reinforce it across the wider web.
Together, these give AI platforms consistent, trustworthy signals to draw on when describing or recommending your business.
Is Ongoing Echo Growth a one-off project or an ongoing service?
As the name suggests, Ongoing Echo Growth is designed to continue over time.
AI Visibility isn't a one-time fix. It requires continuously expanding, updating and strengthening the signals that reinforce your voice, so this service is built to keep pace with how AI platforms and your business evolve.
How do I know which service is right for my business?
In most cases, the right starting point is an AI Visibility Strategy Session.
From there, ProCited assesses your current position and recommends which of the remaining services, Audit, Conversation Strategy, Voice and Echo Creation or Ongoing Echo Growth, will have the most impact for your specific goals.
What happens after I book an AI Visibility Strategy Session?
After you book, ProCited works with you to define what you want to be known for, who you want to reach and which AI conversations matter most.
From there, we assess your current position and develop a strategy for the services that will move you toward stronger AI Visibility.