Who is ProCited?
ProCited is an AI Visibility consultancy specialising in AI Visibility Optimisation (AIVO), GEO, AEO, AI SEO and AI search.
We help people, businesses, brands, products and services strengthen how AI platforms discover, understand, describe, cite and recommend them in AI-generated answers.
At ProCited, AI Visibility starts with a simple idea:
The question defines the conversation.
The answer is where AI Visibility appears.
That means identifying the questions, comparisons, explanations and recommendations that matter — and strengthening the information and evidence that can help you become relevant to those answers.
For a more detailed explanation of ProCited, our terminology and methodology, read What Is ProCited?
Why ProCited exists.
People are no longer only searching for information.
They are asking AI.
They ask questions, compare options, research people and organisations, explore products and services, and request recommendations directly from AI platforms.
Those platforms then generate answers.
For people, businesses, brands, products and services, that creates a new visibility question:
ProCited exists to strengthen that understanding.
We help clients define what they want to be known for, identify the conversations and answers that matter, and improve the first-party information and credible third-party evidence that supports their position.
The objective is not simply to exist online.
It is to become relevant to the answer.
What is AI Visibility Optimisation (AIVO)?
AI Visibility Optimisation (AIVO) is ProCited’s broader approach to strengthening how AI platforms discover, understand, describe, cite and recommend people, businesses, brands, products and services.
AIVO brings together several related disciplines and areas of work.
Generative Engine Optimisation (GEO)
GEO focuses on visibility, representation, source use and citation within generative AI answers.
Answer Engine Optimisation (AEO)
AEO focuses on making information clear, structured, retrievable and useful when AI platforms and answer engines respond directly to questions.
AI SEO
AI SEO applies SEO principles to the AI search environment, helping content and entities become easier for AI-driven search systems to discover, understand and use in generated answers.
AI search
AI search is the broader discovery environment in which people use AI platforms to ask questions, explore subjects, compare options and receive generated answers and recommendations.
How ProCited brings them together
ProCited brings GEO, AEO, AI SEO and AI search together through AIVO with:
- clear first-party voice;
- credible third-party echoes;
- entity understanding;
- structured information;
- answer-ready content;
- digital evidence;
- ongoing improvement.
The disciplines may have different names and areas of emphasis.
The ProCited objective remains the same: strengthen your opportunity to become part of relevant AI conversations and answers.
What is the ProCited Echo Principle™?
The ProCited Echo Principle™ explains how your own information and credible information about you across the wider web can work together to strengthen AI understanding.
The principle is simple:
Your first-party voice establishes who or what you are, what you do, what you offer, who you serve and what you want to be known for.
Credible echoes can reinforce that understanding through sources such as:
- trusted citations;
- directories;
- reviews;
- industry publications;
- professional profiles;
- partner websites;
- interviews;
- communities;
- specialist platforms;
- other relevant third-party sources.
The goal is not to make every source say exactly the same thing.
The goal is to create consistent meaning supported by credible evidence.
One voice establishes the story.
Trusted echoes help build confidence around it.
Read the complete Echo Principle™ at TheEchoPrinciple.com.
What makes ProCited different?
ProCited approaches AI Visibility as a connected system built around the conversations and answers that matter.
We do not look at a website, an AI answer, a citation or a third-party mention as an isolated tactic.
We look at how the pieces work together.
- Conversations before tactics: We first identify what you want to be known for and which questions, comparisons, explanations and recommendations you should reasonably become part of.
- Clarity before promotion: Clear entity information gives AI platforms a stronger foundation for understanding who or what you are.
- Evidence strengthens understanding: Important claims become more useful when they are supported by accurate, consistent and credible information.
- Voice and echoes work together: Your first-party information establishes your voice. Relevant third-party sources provide the echoes that can reinforce it.
- Answers matter: Being indexed or discoverable is only part of AI Visibility. Information must also have an opportunity to be retrieved, understood and used when a relevant answer is generated.
- AI Visibility is connected: AIVO, GEO, AEO, AI SEO, AI search, structured information, entity understanding, content, citations and credible third-party evidence are not treated as isolated activities. They work together.
ProCited does not simply measure a website. We model how selected AI platforms currently understand and represent an entity, then identify what can be strengthened.
How does ProCited help?
ProCited helps people, businesses, brands, products and services strengthen their AI Visibility through five connected services.
AI Visibility Strategy Session
Define what you want to be known for.
The AI Visibility Strategy Session establishes who you want to reach, what you want to be known for and which AI conversations and answers matter most.
It sets the direction for everything that follows.
AI Visibility Audit
Understand how you are currently represented.
The AI Visibility Audit reviews your website, content, important entity information, structured data, profiles, digital evidence and selected AI-generated answers.
It identifies what is already clear, what is missing or inconsistent and where the strongest opportunities exist.
AI Conversation Strategy
Identify the conversations and answers you should become part of.
The AI Conversation Strategy maps the questions, comparisons, explanations and recommendations that matter.
It determines what you need to say, what you need to support and which information should be strengthened across your website and the wider web.
Voice and Echo Creation
Strengthen your voice and create credible echoes.
Voice and Echo Creation improves the first-party information that explains who or what you are while developing or strengthening legitimate third-party sources that reinforce that understanding.
This can include answer-ready content, FAQs, structured information, profiles, directories, articles and other relevant digital evidence.
Ongoing Echo Growth
Keep expanding your AI Visibility.
Questions change. Markets change. Competitors change. AI platforms change.
Ongoing Echo Growth keeps strengthening, expanding and refreshing your voice and credible echoes so you can become relevant to more useful AI conversations and answers over time.
Together, these five services form the ProCited AIVO Method.
Who does ProCited work with?
ProCited works with people, businesses, brands, products and services that want to strengthen how they are understood and represented across AI search and AI-generated answers.
That can include:
- individuals and professionals;
- local businesses;
- startups;
- established companies;
- professional service firms;
- technology businesses;
- ecommerce businesses;
- brands;
- products;
- services;
- specialist providers;
- organisations entering new markets or categories.
The exact AI conversations that matter will be different for each client.
A professional may want to be recognised for expertise.
A local business may want to become relevant when someone asks for a provider in a particular location.
A product may need to become part of comparisons.
A service may need to become relevant to a particular problem.
A brand may want to strengthen how AI understands what it represents.
The ProCited methodology starts with the desired understanding and builds outward from there.
The global home of ProCited.
ProCited.com is the global home of the ProCited methodology and our broader work on AI Visibility.
It is the central source for:
- AI Visibility Optimisation (AIVO);
- Generative Engine Optimisation (GEO);
- Answer Engine Optimisation (AEO);
- AI SEO;
- AI search;
- the ProCited AIVO Method;
- ProCited Echo Principle™;
- the ProCited AI Visibility glossary;
- foundational AI Visibility content;
- global articles, analysis and research.
ProCited’s regional presence can add local market context and geographic relevance.
ProCited.com remains the central home of the complete ProCited methodology, terminology and global perspective.
About the company.
ProCited was founded by Don Bradford and is based in Bondi Beach, Sydney, Australia.
ProCited was created in response to a fundamental change in online discovery: people are increasingly able to move directly from a question to an AI-generated answer.
That changes the visibility opportunity.
A person, business, brand, product or service no longer only needs webpages that can be found.
It increasingly needs information that can be:
- discovered;
- retrieved;
- recognised;
- understood;
- connected to the correct entity;
- supported by credible evidence;
- and used when a relevant answer is generated.
ProCited brings those elements together through AI Visibility Optimisation.
Our mission.
AI Visibility is ultimately about relevance.
Relevant to the question.
Relevant to the comparison.
Relevant to the explanation.
Relevant to the recommendation.
Relevant to the answer.
ProCited helps strengthen the information, understanding and credible evidence that can put you in a stronger position to become part of those conversations.
Start with an AI Visibility Strategy Session.
Define what you want to be known for, who you want to reach and which AI conversations and answers matter most.